The NEA grant will support Curb Appeal. The project will enhance East Ninth Street, a car-oriented corridor in downtown Cleveland, with design and arts activities. Designers and artists will be invited to submit proposals for art exhibitions, multimedia installations, performances, pop-up storefronts, artist talks, demonstrations, and public space design elements to transform the corridor into a livelier, pedestrian-friendly experience. City of Cleveland, L.A.N.D. studio, Ingenuity Festival, Positively Cleveland, and Downtown Cleveland Alliance will be the project partners. The project will complement an unprecedented 5 billion investment in downtown development, and serve Cleveland's 396,000 residents as well as visitors to the city.